When flavor innovation meets the source of exquisite products, a deep collaboration that empowers the global food and flavor industry officially lands - HOYOSHEE and Natara, a leading global flavor and flavor raw material enterprise, have announced the establishment of a strategic partnership, focusing on the supply, research and development, and sustainable development of food and flavor raw materials. Through complementary resources and technological collaboration, the entire industry chain value chain is connected, bringing more natural, stable, and high-quality flavor solutions to the food industry.
Strong collaboration to strengthen the core advantages of the industry
HOYOSHEE has been deeply involved in the field of food flavors for many years. With a profound understanding of diverse application scenarios such as catering, snack foods, and seasonings, HOYOSHEE has accumulated strong capabilities in flavor formula research and development, as well as quality control system construction. HOYOSHEE has always been guided by meeting consumers' needs for natural and pure flavors. Its professional capabilities in flavor modulation, application adaptation, etc. can accurately meet the diverse needs of the market.
As a globally renowned manufacturer of specialty aromatic chemicals and natural extracts, Natara has a production layout covering Europe, Asia, and the United States, as well as a rich portfolio of over 1000 products. Natara-global.com has a global leading advantage in standardized production of food flavoring raw materials and supply chain stability. Adhering to the mission of "responsibly making the world more delicious and fragrant", its accumulation in natural extract research and sustainable sourcing has laid a solid foundation for cooperation.
This cooperation achieves precise alignment of the core advantages of both parties: Natara will provide customized raw material supply services of "specialized, exclusive, and specialized", relying on its global production network to ensure stable delivery and consistent quality of raw materials; HOYOSHEE leverages its advantage in flavor application research and development to provide precise guidance for raw material screening and quality standard setting, making the source raw materials more in line with the needs of end products, fundamentally solving industry pain points such as flavor fluctuations and supply-demand imbalances.
Innovation driven, jointly exploring new opportunities for sustainable development
The cooperation between the two parties is not only about the deep binding of raw material supply, but also focuses on industry innovation and sustainable development. In the future, a dual quality testing mechanism will be jointly established to strictly control key indicators such as aroma purity and active ingredient content of spices, ensuring that every batch of raw materials meets the dual standards of safety and flavor.
Hand in Hand, Draw a Blueprint for the Flavor Industry Together
The strategic cooperation between HOYOSHEE and Natara is a vivid practice of optimizing and integrating industrial resources, and also a joint practice of pursuing food flavor craftsmanship. Both parties will take this cooperation as a starting point and continue to deepen cooperation in raw material supply, technology research and development, market expansion, and other aspects. Through complementary advantages, a win-win effect of "1+1>2" will be achieved, providing more reliable flavor core support for food processing enterprises and bringing consumers a richer and purer taste experience.