For Immediate Release
Date: January 12, 2026
In a landmark move set to reshape the global food spice industry, Hoyoshee—a leading innovator in food flavor solutions—and Natara, a world-renowned manufacturer of specialty aroma chemicals and natural extracts, today announced the signing of a strategic partnership agreement. Focused on food spice raw material supply, R&D innovation, and sustainable development, this collaboration unites two industry powerhouses to deliver more natural, stable, and high-performance flavor ingredients, driving quality upgrading across the global food and beverage sector.
Complementary Strengths: Building a Integrated Supply Chain Ecosystem
With years of profound expertise in the food flavor industry, Hoyoshee has established a strong reputation for its deep understanding of diverse application scenarios—from catering and snacks to condiments—and its excellence in flavor formulation R&D and quality control systems. The company has long been at the forefront of meeting consumer demand for clean-label, natural flavors, leveraging its market insights to deliver tailored solutions for food manufacturers worldwide.
Natara brings to the partnership unparalleled strengths in global spice raw material sourcing, production, and supply chain management. As a leading independent manufacturer with production facilities spanning Europe, Asia, and the Americas, Natara boasts a comprehensive portfolio of over 1,000 specialty aroma chemicals and natural extracts . Its rigorous raw material selection process, gentle extraction technologies, and adherence to international quality standards ensure consistent product purity and efficacy, making it a trusted partner for the global flavor and fragrance industry.
This strategic alliance creates a powerful synergy: Natara will provide Hoyoshee with "custom-grown, exclusive-supply, application-specific" raw material solutions, leveraging its global production network to address industry pain points such as flavor inconsistency and supply chain volatility . Meanwhile, Hoyoshee will contribute its expertise in flavor application to guide raw material selection and quality standardization, ensuring that sourced ingredients perfectly align with end-product requirements. Together, the two companies will establish a dual quality inspection mechanism, strictly monitoring key indicators including aroma purity and active ingredient content to exceed global food safety standards.
Innovation & Sustainability: Pioneering Industry Development Trends
Beyond raw material supply, the partnership is committed to driving innovation and sustainability in the food spice sector—two critical drivers of industry growth as global market size is projected to reach $58 billion by 2030 . The collaboration will focus on three core areas:
- R&D of Natural & Functional Ingredients: Responding to the 15% annual growth in demand for clean-label natural spices , the two parties will jointly explore green cultivation technologies and develop novel natural extracts. Special attention will be paid to functional spice ingredients that support gut health and other wellness benefits, catering to the booming functional food market.
- Customized Solutions for Emerging Segments: Targeting high-growth sectors such as plant-based foods and ready-to-eat meals, the partners will co-create tailored raw material solutions that enhance flavor differentiation and stability, addressing the unique challenges of these innovative food categories.
- Sustainable Supply Chain Building: Aligning with Natara’s mission to "make the world taste and smell better, responsibly" , the collaboration will prioritize eco-friendly farming practices, reduce resource consumption, and establish a fully traceable supply chain. This initiative responds to the growing industry focus on sustainability, with 35% of global spice products now utilizing traceable raw materials .
Joint Vision: Shaping the Future of Food Flavors
Executives from both companies expressed enthusiasm about the partnership’s potential:
"Natara’s global manufacturing capabilities, extensive product portfolio, and commitment to sustainability perfectly complement Hoyoshee’s market insights and flavor innovation expertise," said the Founder of Hoyoshee. "This collaboration represents a win-win for both parties, enabling us to deliver more reliable, high-quality flavor solutions to our customers while driving the entire industry toward greater standardization and sustainability."
Added a senior executive at Natara: "Hoyoshee’s deep understanding of end-user needs and application scenarios provides an invaluable platform for maximizing the value of our raw materials. By combining our technical strengths in natural extracts with Hoyoshee’s market leadership, we are poised to set new benchmarks for product quality and innovation, bringing richer, purer taste experiences to consumers worldwide."
This strategic partnership marks a significant milestone in the food spice industry, demonstrating the power of cross-chain collaboration to address market challenges and seize growth opportunities. As Hoyoshee and Natara join forces to integrate global resources, drive technological innovation, and promote sustainable development, they are not only strengthening their competitive edge but also paving the way for a more vibrant, responsible future for the global food flavor ecosystem.
For more information about the partnership, please contact the official representatives of HOYOSHE and Natara through their respective channels.